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From customer perception to customer satisfaction

Perception encompasses the phases of information processing: contact, attention and understanding. The perception process goes beyond the mere intake of information, the recorded data are decoded and combined with other information to form a complex inner image. Perception is a subjective, selective and active process. It is different with marketing, not the objective, but the […]

Call-center predictions

Growing customers’ expectations are forcing the world of online support to change its approach. Many surveys were used to determine if one company’s services were easily understandable, helpful and how plausible it is for customers to use them again. Since technology is advancing every day, the need for face-to-face interaction is decreasing, while remote working […]